About Whistleville Market

Whistleville Market is a dry-goods e-commerce company based in South Norwalk, CT, specializing in high-quality, small-batch goods like hand-roasted coffee, loose leaf teas, nuts, seeds, dried fruit, Chocopologie chocolates, and specialty equipment.

Our Mission: To deliver high-quality goods at competitive prices while actively contributing to the neighborhood improvement and revitalization of the South Norwalk, CT, community.

We are seeking a driven, creative individual to take ownership of our brand's presence on social media and drive organic growth. This is a foundational, part-time opportunity for someone ready to earn a stake in a mission-driven business by dedicating approximately 5 hours per week.

Compensation & Structure

This role requires maximum efficiency and focus on high-impact results.

Time Commitment: Approximately 5 hours per week, flexible schedule.
Compensation: Compensation will be a percentage of company equity (ownership stake), to be determined based on experience and the achievement of agreed-upon social media growth and engagement targets.

Key Responsibilities

The primary goal is to significantly increase organic engagement and visibility to drive traffic to the e-commerce store through focused, high-quality content.

1. High-Impact Content Creation (Focus)

Generate 3-5 pieces of high-quality content per week across Instagram and/or TikTok, prioritizing short-form video (Reels/TikToks) that showcases products in an appealing, authentic way.
Write compelling, keyword-rich captions for all social posts to maximize organic reach and link to the e-commerce site.
Develop a weekly content plan that aligns with current inventory, seasonal promotions, and the Whistleville Market brand mission.

2. Audience Engagement & Growth

Engage with followers and the wider food/coffee community on social media platforms for approximately 15-30 minutes daily (within the 5 hours/week total) to increase visibility and build community.
Actively source and share User-Generated Content (UGC) from customers to build trust and social proof.

3. Basic Digital Management

Perform basic administrative tasks related to social media accounts (e.g., updating bios, ensuring all links are current and functional).

Qualifications

Demonstrated ability to create engaging, professional-level photo and video content using a smartphone.
Proven experience growing an audience or driving engagement on Instagram and/or TikTok (a portfolio or examples are essential).
Deep understanding of current social media trends, best practices, and platform algorithms.
Reliable, self-motivated, and capable of delivering consistent results within a minimal time budget.
Passionate about quality food/beverage products and community-focused missions.

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Part-Time Social Media & Content Specialist