Product & Brand Marketing Manager - New Product Innovation

Location: Florence, SC

Relocation Offered

What You’ll Do

We’re seeking a strategic and hands-on Product Marketing Manager to lead the development, launch, and commercialization of new food products that don’t exist today. This newly created role will bridge R&D innovation and go-to-market execution, helping bring new product concepts from idea to shelf.

You’ll partner closely with R&D, Sales, and Operations to define product positioning, packaging, and pricing strategies, while building marketing plans that drive brand awareness and retail sell-through. This is an opportunity to shape the company’s product innovation pipeline and establish best practices for consumer-driven growth.

Responsibilities

Collaborate with R&D to identify white space opportunities and develop new food products, flavors, and formats.
Translate consumer insights, market trends, and retailer feedback into actionable product roadmaps.
Develop and validate business cases for new products, including market sizing, pricing, and profitability.
Build and execute launch strategies for new products across traditional retail, e-commerce, and foodservice channels.
Create compelling product positioning, messaging, and packaging that resonates with consumers and retail buyers.
Drive storytelling and brand differentiation across product categories.
Partner with agencies and internal teams to develop creative campaigns and manage budgets effectively.
Act as the marketing voice in product development meetings, ensuring brand consistency and consumer alignment.
Collaborate with operations and supply chain to ensure readiness for launch.

Qualifications

Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
7+ years of experience in CPG, food manufacturing, or consumer product marketing.
Proven success launching new products from concept through commercialization.
Experience working closely with R&D and Sales teams.
Strong understanding of retail and shopper marketing.
Excellent storytelling, communication, and project management skills.
Creative, data-driven thinker with a passion for innovation and brand building

About Relate Search

Relate Search is a Woman, Minority, and LGBTQIA+ owned executive and professional search firm dedicated to connecting top talent with meaningful opportunity. With deep expertise across Supply Chain & Operations, Technology, Sales & Marketing, Human Resources, and Accounting & Finance, we deliver customized, people-first recruiting solutions that drive lasting impact.

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Product Marketing Manager – New Product Innovation