Digital Marketing Specialist

Reports To: Marketing Manager

Location: On-site – Edison, NJ

Company Overview

Designer Greetings is a family-owned, industry-leading greeting card and stationery company known for its high-quality artwork, heartfelt sentiments, and expansive product line. With over four decades in the industry, Designer Greetings partners with major retailers nationwide and continues to expand its presence across digital platforms, marketplaces, and Direct-to-Consumer (D2C) channels. We are committed to creativity, innovation, and excellence—and we are seeking a Digital Marketing Specialist who can help elevate our brand in the digital space.

Position Summary

The Digital Marketing Specialist plays a key role in supporting the company’s digital growth by creating, executing, and optimizing marketing initiatives across multiple platforms. This role combines creative design talent with strong technical digital marketing skills to support e-commerce partners, strengthen social media presence, develop digital assets, and support both marketplace and Direct-to-Consumer (D2C) engagement. The ideal candidate is highly proficient in Adobe Creative Suite, social content creation, and digital campaign execution, with a sharp eye for design and branding.

Essential Duties & Responsibilities

Digital Content Creation & Design

Develop high-quality digital assets including social graphics, product images, web banners, promotional materials, and short-form video content.
Use Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) to create brand-consistent visuals.
Source, edit, and manage imagery from Adobe Stock and Shutterstock.
Organize and maintain a digital asset library accessible to internal departments.

Email & CRM Marketing

Build and deploy email campaigns through Mailchimp with proper list segmentation, A/B testing, and analytics tracking.
Coordinate seasonal messages aligned with greeting card cycles and retail holidays.
Review reporting metrics and implement improvements for campaign performance.

Social Media Strategy & Execution

Manage daily posting and content scheduling across Instagram, TikTok, Facebook, X (Twitter), Pinterest, and Snapchat.
Create engaging content showcasing product releases, behind-the-scenes studio work, and brand storytelling.
Track and analyze performance through Sprout Social.
Utilize Epidemic Sounds to enhance audio-based content.

E-Commerce & Marketplace Support

Support digital marketing efforts across D2C platforms and external marketplaces (Amazon, Walmart, Faire, and others).
Collaborate with the e-commerce team to update product listings, SEO copy, campaign graphics, and keyword optimization.
Assist with marketplace promotional assets and seasonal product pushes.

Website & Digital Advertising

Update website visuals, landing pages, and promotional graphics using Canva and other digital tools.
Support digital advertising efforts including search engine campaigns (SEC), remarketing ads, and display creative.
Track key engagement metrics (traffic, click-through, conversions).

Cross-Department Collaboration

Work closely with Product Development, Sales, Creative, and Production teams to ensure accurate digital representation of seasonal assortment and product features.
Support internal digital communications, virtual catalogs, and trade show preparation.

Required Qualifications

Bachelor’s degree in Marketing, Digital Media, Communications, Graphic Design, or related field; OR equivalent work experience.
2–4 years of digital marketing experience in consumer goods, retail, greeting cards, gifts, or a similar industry.
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat).
Strong knowledge of Canva, Mailchimp, Sprout Social, Adobe Stock, and Shutterstock.
Experience managing social media platforms (Instagram, TikTok, Facebook, X/Twitter, Pinterest, Snapchat).
Experience supporting D2C programs and marketplace channels (Amazon, Walmart, Faire).
Excellent copywriting, editing, and visual storytelling skills.
Strong attention to detail, ability to meet deadlines, and comfort working in a fast-paced environment.
Familiarity with digital analytics and optimization strategies.

Preferred Qualifications

Experience producing short-form video for TikTok and Reels.
Understanding of digital advertising fundamentals (search, display, retargeting).
Experience with brands that operate on strong seasonal cycles.
Familiarity with greeting card, stationery, or gift categories.

Key Competencies

Creative problem-solving and strong visual judgment.
Excellent time-management skills with the ability to balance multiple projects.
Strong interpersonal and communication abilities.
High attention to detail and brand consistency.
Ability to work both independently and collaboratively.

Disclaimer

Designer Greetings is an Equal Opportunity Employer. This job description is intended to describe the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required. Management reserves the right to modify, add, or remove duties as necessary to meet business needs.

Pay: $49,282.79 - $62,000.00 per year

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Work Location: In person

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Digital Marketing Specialist