Job Summary

We are seeking a dynamic and energetic Social Media Specialist to elevate our brand’s online presence and engage our diverse audience across multiple digital platforms. In this role, you will craft compelling content, develop innovative social media strategies, and analyze performance metrics to optimize engagement and growth. Your passion for digital marketing, combined with your creative flair and analytical mindset, will drive brand awareness and foster meaningful relationships with our community. This paid position offers an exciting opportunity to make a tangible impact in the fast-paced world of social media marketing.

Responsibilities

Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
Create high-quality, engaging content including graphics, videos, photography, and written posts that align with branding guidelines and campaign goals.
Utilize graphic design tools like Adobe and Canva.
Manage social media accounts using tools like Hootsuite, Hypefury, and a CRM.
Conduct social listening to monitor brand mentions, industry trends, and competitor activities; leverage insights to refine content strategies.
Implement SEO best practices by conducting keyword research and optimizing content for search engines to enhance discoverability.
Run targeted Advertising campaigns to reach specific demographics and maximize campaign ROI.
Analyze web analytics using Google Analytics and web analytics tools to track performance metrics; prepare reports that inform future strategies.
Engage with followers by responding promptly to comments, messages, and reviews; foster positive relationships through proactive communication.
Collaborate with public relations teams to manage brand reputation and coordinate outreach efforts.
Stay updated on the latest social media trends, platform updates, and digital marketing techniques; continuously seek innovative ways to improve engagement.
Assist in branding initiatives by maintaining a consistent voice across all digital channels; support e-commerce efforts through promotional campaigns.
Proofread all content meticulously to ensure accuracy, clarity, and professionalism before publication.
Support video editing projects for social media campaigns using relevant software; incorporate photography skills when needed for visual storytelling.

Requirements

Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and familiarity with Adobe Creative Suite applications.
Hands-on experience with social media management tools like Hootsuite and Buffer for scheduling and analytics purposes.
Knowledge of SEO principles including keyword research techniques to optimize content for search engines.
Strong understanding of social listening tools and techniques for monitoring brand reputation online.
Experience running Facebook Advertising campaigns with measurable results; familiarity with ad targeting options is essential.
Ability to analyze data using Google Analytics and other web analytics platforms; translate insights into actionable strategies.
Excellent written communication skills with an eye for proofreading detail; ability to craft compelling narratives tailored for various audiences.
Basic photography skills for creating original visual content; video editing experience is a plus.
Knowledge of branding principles combined with public relations experience to manage brand reputation effectively.
Familiarity with e-commerce platforms and digital marketing strategies that support online sales growth.
Strong relationship management skills—able to engage audiences authentically while building community trust.
A proactive attitude towards learning emerging trends in social media marketing; adaptable in a fast-changing environment. Join us as a Social Media Specialist where your creativity fuels our brand’s story! Bring your enthusiasm for digital marketing into a role that challenges you daily while offering opportunities for professional growth in the vibrant world of social media!

Job Types: Full-time, Part-time, Internship, Contract

Pay: $26.00 - $34.00 per hour

Expected hours: No less than 20 per week

Benefits

401(k)
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance

Work Location: In person

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Social Media Marketing Specialist