HawthorneVC - Portfolio Company

Hawthorne is seeking to help a portfolio company find a Director of Product Marketing to work with the Executive Team. This role is based in Ft. Collins, CO . The role will be a in-office role.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging.

Director of Product Marketing

We are looking to add to our Product and Marketing organization with a qualified, self-driven product manager and or software engineer or development management professional who is looking to make a splash with a growing company and enhance our Platform to create the best possible experience for all end-users. If you are looking for an opportunity with realistic, attainable goals, uncapped opportunity, and creative freedoms - this might be the opportunity for you.

The chosen candidate will join a team that is focused on helping achieve your career and development management goals through a collaborative work environment that incentivizes you to exceed your targets.

As the Director of Product Marketing at this Company, you will be responsible for informing, influencing, and owning our 15-step product development lifecycle: product roadmap, stakeholder request review, epic and story estimation, technical story requirements, software development, quality assurance/testing, deployment, and retrospective review. The goal is product-led growth via a squad based, agile engineering team. You will also work closely with the team to ideate and lead discussions pertaining to the continued development and architecture of the Company products as well as lead our engineering teams to ensure both consistency and quality across all software releases.

In addition to developing and maintaining the Company product, you will work cross-functionally within the Company team to understand broader product and engineering initiatives and how the engineering team can have an impact on the shared vision of the business. This position reports directly to the CEO at Company.

What you'll do as a Director Product Marketing at Company:

Lead, manage, and support the Product teams, including Business Analysts, Designers, Product Owners, and Product Managers alongside the Management Team. Cross-functionally support and assist the Sales, Marketing, Development, Operations, and Finance functions alongside the Executive Leadership Team (ELT);
Cross-functionally support and assist the Sales, Marketing, IT Operations, and Finance functions alongside the ELT) to drive all Product-led Growth initiatives;
Lead, manage, and support the Company OS 16 Step Product/Development process from Stakeholder Interviews, Product Planning, Product Design, Product Development, QA, and Communication;
Product Positioning and Messaging: Develop clear and compelling positioning and messaging for our SaaS products alongside the Vice President of Marketing, highlighting their unique value propositions, competitive advantages, and benefits to healthcare professionals and organizations. Collaborate with cross-functional teams, including product management and sales, to gather insights and refine positioning.
Market Research: Conduct market research to gain a deep understanding of the healthcare industry, including current trends, customer needs, and competitive landscape. Analyze market segmentation and identify target customer personas to inform product marketing strategies and campaigns.
Go-to-Market Strategy: Develop comprehensive go-to-market strategies for new product launches and updates. Collaborate with product management, sales, and marketing teams to ensure alignment and successful execution of product launches. Define target market segments, create launch plans, and coordinate marketing activities to drive product adoption.
Sales Enablement: Develop sales enablement materials, including product collateral, sales presentations, FAQs, and competitive analysis documents. Train the sales team on product features, benefits, and positioning to ensure they are equipped with the knowledge and tools needed to effectively sell the SaaS products.
Content Creation: Collaborate with the content marketing team to create compelling and educational content that demonstrates the value and capabilities of our SaaS products. This includes blog posts, whitepapers, case studies, webinars, and other content formats that resonate with the target audience.
Customer Engagement: Work closely with customer success and support teams to understand customer needs, gather feedback, and identify opportunities for product improvement. Develop strategies to engage and nurture existing customers, drive product adoption, and facilitate upsell and cross-sell opportunities.
Competitive Analysis: Monitor and analyze the competitive landscape, including competitor products, pricing, messaging, and market positioning. Provide insights and recommendations to the product management team to ensure our products maintain a competitive edge.
Marketing Campaigns: Collaborate with the marketing team to develop and execute integrated marketing campaigns that generate awareness, drive demand, and increase product adoption. Leverage various marketing channels, such as digital advertising, email marketing, social media, and events, to reach target audiences effectively.
Create new, and manage, existing Product & Development roadmaps, scorecards, and systems dashboards to measure, monitor, and improve key workflows, processes, and Product/Development KPIs (Google Sheets, Jira, Hubspot, Xero and other systems);
Manage and support data drive decision making for Product-led growth
Collaborate with ELT and MGMT members to ensure that consistent, effective Product Release communication programs and processes exist throughout the organization and the Company User Community to drive behavioral change and Product-led Growth.
Nurture, lead and manage the Company client-based Product Advisory Council alongside the Head of Product and the Head of Accounts.
Represent the interests of our users and market throughout the product lifecycle by leveraging insights from user and market research to identify product enhancements and drive informed, user-centered decisions.
Lead and manage weekly LVL10 departmental meetings and assistance with goal setting across your functional teams of Product & Development.
Demonstrated commitment to the PATH. On the PATH, you’ll be bound by a value system that is critical to success. The PATH requires you to be a polite and respectful problem solver in all scenarios. The PATH demands accountability and for all team members to be trustworthy team players while being helpful cross-functionally.

Experience managing a remote, global workforce is a must

Proven team leadership skills - your management skills and technical depth allow you to develop and mentor others and build credibility with your team, while executing broader engineering strategies
Proven software development background in one of the disciplines listed above: Backend, Mobile, UX, or Web Development. You feel comfortable diving into the code and interacting with developers at all levels of seniority
Familiarity with distributed and highly available systems at scale
Experience designing and developing APIs
Comfort working with senior stakeholders (Director level and up), both technical and non-technical
Success in building and growing teams of engineers during your career
A commitment and drive for quality, technical excellence and results
Communicate complicated technology topics in clear, concise ways to a non-technical audience.
Other related duties as assigned
Strong verbal and written communication skills
Strong organizational skills a must
Light travel as necessary (5-10%)

What we look for

· Multiple years of work experience in designing, developing, and maintaining public-facing Web applications at scale, deployed in the AWS environment

· Experience with mentoring engineers and influencing engineering practices

· Background in Computer Science or Computer Information Systems preferred

· Full stack engineer - You are comfortable in the browser, the database, and everything in between

· Deep commitment to test driven development, and examples of how you've incorporated it into recent projects

· Demonstrated and documented interest in dynamic Web languages, evolving frameworks, AWS/serverless platforms and other progressive technologies that could be applied to improving the Custom Ink Web experience

· Well qualified candidates would have experience with the following: AWS, Ruby, Rails (or equivalent MVC framework), SQL, JavaScript (React/Redux), Git. Experience with comparable web frameworks will be considered as well.

· Our stack: AWS, Ruby, Rails, Node, JavaScript, React/Redux, Postgresql, Linux, Git

Job Type: Full-time

Pay: $100,000.00 - $125,000.00 per year

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Education

Bachelor's (Required)

Experience

Product Marketing: 6 years (Preferred)
Product management: 6 years (Preferred)

Work Location: In person

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Director of Product Marketing (SaaS/Healthcare)