SOCIAL MEDIA MANAGER — The Wealthy Practitioner

Full-Time • Hybrid Role • High Growth Role- $75-90K Salary + Bonus Comp

The Wealthy Practitioner is one of the fastest-growing business coaching brands in the industry — known for bold identity work, rapid transformation, luxury experiences, and content that shifts people at a cellular level.

We are scaling into a $15M+ global brand, and we’re looking for a world-class Social Media Manager who can take our omnipresence to the next level across Instagram, TikTok, and LinkedIn.

This is not a “make graphics and schedule posts” role.

This is a true audience growth operator.

You will help architect & amplify the movement.

The Social Media Manager is responsible for expanding The Wealthy Practitioner’s online presence, growing our community, and increasing inbound leads through daily short-form content, storytelling, and strategic content distribution. You will own the entire social ecosystem — from content planning to directing Steph on filming days, to editing (or managing editors), posting, analyzing performance, and driving meaningful business results. Your job is to ensure our brand is seen, felt, and impossible to ignore.

KEY RESPONSIBILITIESContent Strategy & Brand Positioning

Build and execute a social media strategy that grows reach, followers, and lead flow across IG, TikTok, and LinkedIn
Maintain brand voice: bold, identity-shifting, luxe, high-frequency, “Steph Fire” energy
Translate business priorities into content: launches, events, offers, thought leadership, behind-the-scenes, storytelling
Stay ahead of trends, platform updates, and viral formats

Content Production & Ideation

Plan and lead weekly or biweekly filming sessions with Steph (acting as both director and producer)
Pull content angles from events, coaching calls, podcasts, team meetings, and long-form footage
Create a constant pipeline of hooks, scripts, and content ideas
Ensure content is published within 24 hours of filming (speed > perfection)

Editing & Asset Creation

Cut short-form videos, add captions, trending audio, hooks, clip pacing
OR manage and quality-check external editors
Produce platform-native content (not copy-paste repurposes)

Publishing & Platform Management

Post daily across IG, TikTok + 4–5x weekly on LinkedIn
Manage community responses (DMs, comments) with brand-aligned tone
Optimize for reach, saves, shares, and conversions
Test new formats weekly

Analytics & Performance Optimization

Track weekly and monthly growth metrics
Identify top-performing content pillars, hooks, and topics
Prepare insights to guide Steph’s content direction
Make data-driven recommendations to increase lead flow

WHO YOU ARE (THE RIGHT FIT)A Content NERD

You live and breathe social media. You understand attention psychology, virality, hooks, pacing, and platform nuances.

Proactive & Self-Led

You generate ideas. You do not wait for instructions. You bring solutions, not problems.

Fast & Resourceful

Speed matters. You can turn a raw clip into a polished asset quickly.

Comfortable Directing a CEO

You know how to guide talent, offer notes, and elevate content on the spot.

Obsessed With Growth

You track what’s working, what’s not, and optimize relentlessly.

Creative Meets Analytical

You’re a storyteller with data-driven instincts.

Brand-sensitive

You understand luxury, empowerment, identity-driven messaging, and emotional depth.

REQUIREMENTS

3+ years experience managing social content for a personal brand, influencer, or high-growth company
Proven track record growing IG/TikTok/LinkedIn accounts significantly
Ability to edit short-form content OR manage an editor who can
Deep understanding of trends, captions, hooks, storytelling, and platform psychology
Strong communication skills and ability to collaborate directly with a founder
Comfortable attending live events to capture behind-the-scenes content (4–6 times per year)
Strong time-management and organization skills
Bonus: Experience in coaching, entrepreneurship, business, or wellness space

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Social Media Marketing Manager