The Manager, Marketing Intelligence supports the growing Global Marketing by delivering sophisticated, analytically based insights on the performance of corporate-managed paid, owned, and earned marketing communications channels. He or she will inform marketing strategy by measuring a variety of advertising and promotional techniques, including digital, social, and traditional offline media.

The manager will ensure that stakeholders within Global Marketing can track and understand the performance of their marketing efforts by:

Developing corporate marketing mix models,

Providing project management support including planning, documentation, defining technical processes, prioritization, scheduling, and communications, and

Conducting analysis, presenting findings, soliciting feedback, and providing recommendations to stakeholders.

CANDIDATE PROFILE

Education and Experience Required

4-year degree from an accredited university in marketing, economics, statistics or research.

Three or more years of relevant work experience.

Strong to expert SQL skills and experience integrating large datasets from multiple systems and sources.

Experience with R or Python or other statistical software for statistical analysis.

Statistical analysis experience, including A/B testing, linear regression, and time series forecasting.

Experience analyzing digital marketing and web analytics data using ad serving data and Adobe Marketing Cloud or Google Analytics.

Demonstrated ability to interface with both business leaders and technical professionals to ensure data integrity and develop decision support systems addressing key business questions.

Demonstrated ability to explain complex information in a way easily understood by a non-technical audience, and clearly communicate project needs, risks, delays, and outcomes.

Responsibilities

Work closely with analysis teams, corporate based marketing teams, and external agency partners to support design and implementation of various marketing analytics projects, which may include:

Designing and maintaining scorecards that measure marketing effectiveness based on diverse program objectives, establishing and sharing best practices around marketing measurement & marketing program/promotion performance

Defining goal setting methods and measures to provide marketing stakeholders with the ability to monitor campaign performance over time and make reasonable expectations for planning.

Develop and present analytical recommendations and actionable insights to disseminate findings and successful campaign practices to key stakeholders and senior management. Explain complex analytics to a broad audience with varying levels of technical background and understanding.

Implementing corporate marketing mix and attribution models

Developing and evolving rigorous control testing procedures for designing and implementing marketing experiments

Mining large volumes of website clickstream, transaction, and customer data to oversee the measurement and analysis of targeted and segment marketing initiatives

Delivering insights on ROI of other marketing programs based on program objectives

Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.

Demonstrates self-confidence, energy, and enthusiasm.

Informs and/or updates leaders on relevant information in a timely manner.

Manages time effectively and conducts activities in an organized manner.

Presents ideas, expectations, and information in a concise, organized manner.

Uses problem-solving methodology for decision-making and follow-up.

Performs other reasonable duties as assigned by manager.

The pay range for this position is $44.85 to $66.54 per hour.

FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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FLEX Manager, Marketing Intelligence