About RDI: Are you ready to be part of something groundbreaking? At RDI Technologies, we

are transforming the way industries see and solve problems with our Motion Amplification®

technology. By turning ordinary video into a powerful diagnostic tool, we help companies

across manufacturing, aerospace, automotive, R&D and more detect unseen motion, prevent

costly failures, and design better products. As a fast-growing, innovative company we offer an

exciting, dynamic workplace where your ideas matter, and your contributions drive real impact.

Whether you are passionate about technology, problem-solving, or shaping the future of

industrial reliability and research and development, RDI Technologies is the place to grow your

career and make a difference. Join us and be part of a team that is changing the way the world

sees motion!

Job Overview: We are seeking a skilled, hands-on, and results-oriented Senior Manager, Growth Marketing to lead the planning and execution of high-impact campaigns that deliver measurable growth. This role is perfect for a leader who can turn strategic direction into action and blends creative vision with data-driven execution. You will be responsible for architecting our demand generation strategy, owning our marketing automation systems, and finding new, smarter ways to hit our growth targets.

Key Responsibilities

Strategic Growth & Demand Generation

Architect and own the multi-channel demand generation strategy (e.g., email, webinars, paid media, SEM, SMM, content syndication) to generate qualified leads and pipeline growth aligned with business goals.
Own the SEO & GEO strategy to grow organic traffic and improve SERP rankings for target keywords and LLMs
Manage the digital marketing and content calendar, ensuring all campaigns are delivered on time.
Leverage AI tools and emerging web trends to optimize landing pages, website personalization, and conversions.
Oversee the digital marketing budget and vendor/agency relationships, managing for maximum ROI.

Marketing Operations & Automation

Own the day-to-day management of our marketing automation platform (Pardot/Account Engagement) and its integration with our CRM (Salesforce).
Build and optimize lead nurturing workflows, scoring models, and lead routing processes to ensure efficient lead flow and sales handoff.
Maintain the health of our marketing database, focusing on data hygiene, segmentation, and compliance.

Team Alignment & Optimization

Serve as the local marketing point-of-contact in Knoxville, mentoring on-site team members on digital best practices and campaign alignment.
Ensure all campaigns are tagged and tracked correctly using UTM best practices for accurate attribution.
Build and maintain dashboards to track performance, lead generation, and ROI.
Report clear, actionable insights to leadership and adjust quickly based on data.

Qualifications

5-10 years of experience in B2B demand generation or digital marketing with a proven track record of growing leads, traffic, and pipeline.
Hands-on expertise with Marketing Automation (specifically Pardot/Account Engagement) and CRM (Salesforce) is required.
Strong expertise in campaign attribution, analytics, and UTM best practices.
Proven experience executing multi-channel campaigns (email, webinars, paid search/social) and managing digital marketing budgets.
Experience in technology or SaaS industries is highly preferred.
Experience with Wordpress CMS is preferred.
Strong leadership, communication, and project management skills.

Your Profile

A marketing leader who blends creative vision with data-driven execution.
Obsessed with finding better, faster, and smarter ways to hit growth targets.
Comfortable managing budgets and multiple projects at once.
Equally comfortable rolling up your sleeves to make things happen.
A natural collaborator who works well with leadership, sales, product, and creative teams.

Benefits and Perks

Competitive salary
Comprehensive health, dental, and vision insurance
401(k) plan with company match
Generous paid time off and holiday schedule
Professional development and training opportunities

Equal Opportunity Statement

RDI Technologies is committed to fostering a diverse and inclusive workplace and is proud to be an Equal Opportunity Employer. We encourage applications from all qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Senior Manager, Growth Marketing