Our client is a fast-growing, PE-backed early education company that has expanded to 5 schools in just two years, with plans to double that in the next 12 months. Their mission is to deliver joyful, high-quality learning experiences to children aged 6 weeks to 6 years.

This founder-led, mission-driven startup is scaling rapidly through acquisition and is now hiring its first in-house Marketing Manager to replace their agency. This full-stack role will own everything from paid media and SEO to creative direction and reporting across multiple school locations.

You will partner directly with the founding team to:

Drive enrollment through local campaign execution
Build and unify the company’s brand identity
Develop data-driven marketing systems that scale

This role is ideal for someone excited to take full ownership, build from the ground up, and help shape the future of a company in rapid growth mode.

Marketing Manager Benefits

Base Salary: $100,000–$150,000, depending on experience
Health, dental, and vision insurance
401K
Generous PTO policy
Beautiful office near Grand Central Station in Manhattan
4 days/week in-office (1 day remote optional)

Marketing Manager Requirements

Must-Haves

3–7+ years of experience in digital marketing with a focus on performance-based media (Meta, Google)
Proven ability to manage multi-site campaigns (e.g., franchise, healthcare, education, or service orgs)
Experience with SEO fundamentals and improving local web visibility
Ability to guide creative direction (assets will be produced externally)
Highly proactive self-starter who thrives in ambiguity and startup environments
Strong analytical mindset; uses data to drive iteration and strategy
Strong written and verbal communication skills
Comfortable working onsite 4 days/week in NYC

Nice-to-Haves

Experience in early childhood education, multi-site healthcare, or pet care
Exposure to businesses growing through acquisition
Background working with founders or executive teams in lean orgs
Track record of evolving into leadership roles

Deal Breakers

Needs high oversight
Discomfort with fast-paced, ambiguous environments
Resistance to in-office schedule or startup-style flexibility
Doesn’t take ownership of results or projects

Marketing Manager Responsibilities

Own the full marketing function, replacing external agency resources
Strategize, launch, and manage paid digital campaigns (Meta, Google) for each location
Develop and manage monthly marketing reports (performance, trends, recommendations)
Approve and direct creative asset production in partnership with offshore and freelance designers
Build seasonal campaign calendars tied to enrollment goals (e.g., Back to School, Holidays, Summer)
Shape brand identity and messaging to connect with parents and local communities
Oversee SEO efforts, optimize web presence and local listings
Identify and test new offline and local marketing tactics (events, open houses)
Lay groundwork for future team buildout as company scales
Collaborate closely with co-founders on marketing priorities, budgets, and strategic direction

This is a rare opportunity to take full ownership of marketing at a mission-driven company and help shape the voice and growth of a brand impacting thousands of children and families.

Let’s talk.