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Chief Marketing Officer

The Chief Marketing Officer leads the marketing vision for Abeka and Pensacola Christian College, driving brand strategy, digital innovation, and customer experience. Partnering with executive leadership, the CMO utilizes data-driven initiatives to enhance engagement and enrollment, ensuring that every effort aligns with the ministry's mission and delivers a lasting impact.

Strategic Vision & Leadership

The CMO partners closely with senior leadership to shape a unified marketing vision that advances the ministry's mission, anticipating trends to keep both brands relevant and customer-centric. Through strategic dialogue and consensus-building, the CMO aligns marketing priorities with organizational objectives, ensuring strategies are both forward-looking and actionable. Collaborating with executive leadership, they integrate strategies and initiatives, driving measurable impact.

Marketing, Brand, & Digital Strategy

The CMO leads marketing and digital commerce across Abeka and PCC, ensuring consistent, high-quality brand communications; overseeing brand architecture, setting performance metrics, and establishing accountability to drive results. Managing budgets and resources, the CMO maximizes ROI while fostering innovation in digital platforms, content, and outreach that reflect ministry values and enhance engagement.

Data, Analytics, & Organizational Collaboration

The CMO uses data and analytics to drive performance, revenue growth, and operational efficiency. Collaborating with finance, sales, academic, and operations teams, aligning marketing with organizational priorities, and fostering a culture of continuous improvement and adaptability.

Customer & Stakeholder Experience

The CMO drives exceptional proactive experiences for students, families, and ministry partners, using feedback and analytics to refine programs and messaging. Every interaction, from digital platforms to personal touchpoints, reflects ministry values, builds trust, and strengthens relationships.

FLSA Status - Professional (Exempt)

Education

Required Education

Bachelor's Degree - Marketing

Preferred Education

Master's Degree - Marketing

Work Experience

Required Experience

10+ years in marketing management

Preferred Experience

7+ years in executive marketing management

Physical Requirements and Skills

Brand Development, Budget Management, Creative Directing, Cross-Functional Collaboration, Data Analytics, Digital Marketing, Executive Communications, Forecasting, Go-to-Market Strategies, Market Research, Performance Measurement, Presentations, Revenue Growth Management, Strategic Leadership, Strategic Planning, Strategic Vision, Team Leadership

Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.

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Chief Marketing Officer

Chief Marketing Officer