Senior Partner Marketing Manager Role Overview

Webflow is looking for a Senior Partner Marketing Manager to help acquire, activate, and scale Webflow's self-serve partner ecosystem.

The role will build a durable acquisition engine that drives freelancer and agency adoption at scale.

Design and launch Webflow's Self-Serve Partner Acquisition Programs targeting freelancers and small agencies through programmatic campaigns, lifecycle nurtures, and always-on initiatives.
Lead the acquisition of net new partners by developing and executing strategies to attract freelancers and agencies into the Webflow Partner Program through partnerships with other companies, freelancer platforms, communities, and digital marketing channels.
Build and execute partner acquisition campaigns across marketplaces, user groups, paid media, and community channels.
Drive activation and engagement campaigns that onboard, educate, and incentivize new partners to grow their practice on Webflow.
Partner cross-functionally with Growth Marketing, Partner Marketing, Marketing Operations, and Partner Account Managers to align acquisition with broader ecosystem strategy.
Develop metrics, reporting, and insights that track partner recruitment, activation, and contribution to Webflow's pipeline.

We're seeking someone with 6+ years of experience in Partner Marketing, Demand Gen, or Program Marketing in SaaS or a related industry, with a proven track record in acquisition marketing and lifecycle campaign design.

Key qualifications include hands-on experience driving partner or customer acquisition through marketplaces, freelancer platforms, user groups, communities, and paid digital campaigns, ideally with freelancers or SMB-focused programs.

As a Senior Partner Marketing Manager, you'll excel in cross-functional collaboration, building strong relationships with Growth Marketing, Partner Management, and Sales to deliver measurable impact.

Data-driven and strategic, you'll be comfortable defining and reporting on KPIs while balancing big-picture vision with tactical execution.

Senior Partner Marketing Manager, Scaled Acquisition

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