Life Product Marketing Consultant

The Opportunity

As a Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for MassMutual life products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.

pay and benefits

The Team

This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive revenue by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try to new things, and always looking to optimize our work. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients’ needs, you will fit right in.

The Impact

As a Marketing Consultant, you will be responsible for but not limited to:

Partner with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our life products.

Develop key content and materials, focusing on life initiatives. Product launches and promotion, and sales enablement materials will make up the body of work.

Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.

Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.

Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties. Collaborate with marketing operations to ensure proper placement, tagging and inventory of content within our technology solutions.

The Minimum Qualifications

High School Diploma

5+ Years of experience in marketing

The Ideal Qualifications

Bachelor's Degree

5+ Years of experience Financial Services Marketing Products including Life insurance to advisors and consumers

Proven written communication skills, with demonstrated creative content development

Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook

Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.

Great project management skills with the ability to problem-solve and identify process efficiencies and improvements

Omni-channel marketing campaign development for B2B and B2C audiences

What to Expect as Part of MassMutual and the Team

Regular meetings with the Protection Products Team

Focused one-on-one meetings with your manager

Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups

Access to learning content on Degreed and other informational platforms

Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

#LI-RS1 MassMutual is an equal employment opportunity employer. We welcome all persons to apply.

If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.

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Life Product Marketing Consultant | Boston, MA, USA

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