Note: The job is a remote job and is open to candidates in USA. 24 Seven Talent is seeking a Digital Marketing Manager to lead paid advertising strategies for customer acquisition and revenue growth. This role requires a blend of expertise in paid media, analytics, and performance optimization to deliver scalable results.

Responsibilities

Develop and manage paid campaigns across Google Ads, Meta, TikTok, Reddit, Bing, and YouTube.
Perform A/B testing on creatives, audiences, bids, and landing pages to boost conversions and ROI.
Use AI tools like Google Performance Max and Meta Advantage+ for automation and efficiency.
Implement audience targeting and retargeting to optimize lead generation and reduce costs.
Track and analyze campaigns with Google Analytics, Meta Business Suite, and Data Studio.
Lead conversion rate optimization through landing page testing and improvements.
Make real-time adjustments based on performance data to refine strategies.
Collaborate cross-functionally with creative, analytics, project management, and IT teams.
Contribute to strategic planning and marketing performance reporting.
Stay updated on trends and research AI-driven marketing innovations.
Launch and optimize paid campaigns on multiple platforms daily.
Adjust bids, budgets, and placements in real-time for best results.
Create full-funnel ad strategies including retargeting and lookalike audiences.
Write and test effective ad copy, headlines, video scripts, and creatives.
Analyze landing page performance using advanced behavioral data tools.
Generate KPI reports with actionable insights regularly.
Work with design and IT to implement creative assets and tracking integrations.
Apply AI tools for campaign optimization and automation.
Manage paid media budgets to meet business goals efficiently.

Skills

Bachelor’s degree in Marketing or related field; Master’s or tech background a plus.
5+ years in digital marketing focused on paid media and performance optimization.
Proven success managing campaigns across major platforms with strong metrics.
Proficient in Google Analytics, Meta Business Suite, Data Studio for tracking.
Strong knowledge of CRO, A/B testing, audience segmentation, full-funnel marketing.
Experience creating ad copy, video scripts, UGC content, influencer partnerships.
Excellent project management, collaboration, and communication skills.
Intermediate Excel skills.
Healthcare marketing experience preferred.
Relevant certifications preferred (Google Ads, Meta Ads).

Company Overview

24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights. It was founded in 2000, and is headquartered in Newport Beach, California, USA, with a workforce of 201-500 employees. Its website is https://www.24seventalent.com/.

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Job Type