Position Title

Social Media Marketing Director

Location

New York, NY 10018

Job Summary

The Director-Social Media plays a vital role in managing and elevating the bank’s social media presence across both internal (e.g., HR) and external (e.g., Consumer, Private Bank) audiences.

This position exists to advance multi-channel campaigns and awareness initiatives that drive brand alignment, stakeholder engagement, and competitive visibility. By administering the enterprise platform (Sprinklr), contributing content, analyzing campaign performance, and providing strategic go-to-market recommendations, the coordinator helps deliver measurable business impact. Core to this role is content development, editorial oversight, calendar and budget management, and the ability to translate insights into actionable direction for the bank’s social media strategy.

Pay Range: 117,185 - $155,270 - $193,355

Pay Range: Local Minimum Wage - $0.00 - $0.00

Job Responsibilities

Project management, calendar management, and pro-active lead player for posts that are in development, waiting on sign-off, edits, refinements.
Managing the platform, updating Sprinklr, handling edits, post edits, reposts and technical issues based on the platform.
Content creation, content editor – the former for basic holiday and general interest including topics like fraud management and quarterly corporate earnings or ad hoc corporate news and updates; the latter for working with marketing managers in the LOBs to finalize posts
Best practices, competitive assessment – ongoing – of key competitors by LOB, e.g. Citizens Private Bank, Huntington, Gladstone Peapack; and ongoing dialogue to help ensure that FLG is working with the best ideas, best platform, best thinking.
Analyzes and resolves problems pertaining to the Sprinklr platform.

Job Requirements

Required Qualifications

Education level required: High School / High School Equivalency (GED, HiSET, TASC) / Foreign Equivalent. Minimum experience required: 8+ Years Social Media Management (particularly LinkedIn). Strong writer with demonstrated interest in the banking industry. Work in a hybrid, remote environment requiring consistent online presence and pro-active engagement.

Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance training. Accountable to maintain compliance with applicable federal, state, and local laws and regulations.

Additional Accountabilities

Performs special projects, and additional duties and responsibilities as required.

Preferred Qualifications

Education level preferred: Undergraduate Degree (4 years or equivalent) or equivalent experience

Job Competencies

Banking – basic understanding of consumer products, commercial and corporate lending, investment banking, wealth management.
Strong writer with demonstrated experience developing content and finished copy/design in the financial industry.
Demonstrated portfolio of use of behavioral, age, media consumption segmentation strategies
Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.
Build trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience.
Physical demands (ADA): No unusual physical exertion is involved.

Flagstar is an Equal Opportunity Employer

Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: Benefits | Flagstar Bank

Social Media Marketing Director

Job Type