Position Overview

Social Media & Influencer Marketing Manager – Must live in the TRI-STATE Area. Topix Skin Health is seeking a dynamic and creative professional to lead the social media strategy and influencer marketing efforts for our DERMA E and thinksun brands. The ideal candidate will have a passion for beauty and skincare, a deep understanding of social media trends, and a proven track record of building brand awareness through influencer partnerships and innovative digital marketing campaigns.

Key Responsibilities

Social Media Management: Develop, implement, and manage social media strategies across platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, etc.) for both brands; create and curate engaging, on-brand content; manage content calendars; and monitor, analyze, and report on key performance metrics.
Influencer Marketing & Partnerships: Oversee box sends and gifting strategies for influencers, track KPIs and social responses, and coordinate with warehouse teams to ensure timely send-outs.
Content Strategy & Creative Direction: Collaborate with the creative team to develop visually compelling content, coordinate photo and video shoots, and design social-first campaigns to drive awareness, education, and sales conversions.
Community Management & Engagement: Lead community manager consultants to foster an engaged online community by responding to comments and messages, monitoring customer sentiment, and organizing online events and giveaways.
Cross-Functional Collaboration: Work with marketing, e-commerce, and product teams to align social media strategies with broader marketing initiatives, integrate influencer content into advertising, and support retail partnerships through targeted activations.

Required Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.
2+ years of experience in social media and influencer marketing, preferably in the beauty or skincare industry.
Strong understanding of social media platforms, trends, best practices, and analytics tools.
Proven track record managing multiple social media accounts and developing cross-platform strategies.
Established network of influencer contacts in the beauty/skincare space.
Creative mindset with the ability to innovate and adapt quickly to changing trends.
Excellent communication, negotiation, and organizational skills; self-starter in a fast-paced environment.
Experience with social media management tools (e.g., Hootsuite, Later) and analytics platforms (e.g., Google Analytics, Sprout Social).
Ability to manage multiple projects simultaneously in a fast-paced setting.

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Social Media & Influencer Marketing Manager Job at DERMA E in New York