Marketing Operations Manager

Practice Better is seeking a data-driven Marketing Operations Manager to sit at the critical intersection of marketing, data analytics, and finance. This role will be instrumental in driving efficiency, optimizing performance, and providing the analytical foundation that powers our marketing strategy. You'll transform complex data into actionable insights, ensuring every marketing dollar drives measurable impact for our health and wellness practitioner community.

Required Experience

4-6+ years of experience in marketing operations, analytics, or business intelligence roles, preferably in B2B SaaS
Proven track record of building attribution models and analyzing complex, multi-channel marketing data
Experience managing marketing budgets and providing financial analysis and reporting
Advanced proficiency in SQL, Excel/Google Sheets, and at least one BI tool (Sigma, Power BI, Looker)
Experience with marketing automation platforms (HubSpot preferred) and CRM systems

Technical Skills

Expert-level data analysis skills with the ability to work with large datasets from multiple sources
Strong understanding of statistical analysis, including confidence intervals, significance testing, and cohort analysis
Experience with attribution modeling (first-touch, last-touch, multi-touch, data-driven)
Proficiency in building automated reporting and dashboards
Working knowledge of Google Analytics, Google Ads, and social media advertising platforms

Core Competencies

Analytical Mindset: You see patterns others miss and can connect disparate data points to tell a compelling story
Business Acumen: You understand the relationship between marketing metrics and business outcomes
Communication Excellence: You can explain complex analyses to both technical and non-technical audiences with clarity
Problem-Solving: You proactively identify issues in the data and propose data-backed solutions
Detail-Oriented: You maintain high standards for data accuracy while managing multiple projects
Collaborative: You build strong relationships across teams and influence without authority

Nice to Have

Experience in health tech or wellness industry
Knowledge of Python or R for advanced statistical analysis
Certification in Google Analytics, HubSpot, or relevant platforms
Experience with customer health scoring or predictive churn models
Background in finance or accounting

Why Practice Better?

Join a mission-driven company that's transforming how health and wellness practitioners run their businesses. You'll work with a passionate team that values data-driven decision making, continuous improvement, and making a real impact on our customers' success. We offer competitive compensation, comprehensive benefits, and the flexibility of remote work.

Our Perks and Benefits

Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental.
RRSP / 401K matching program for retirement savings.
Sprout Family: Receive personalized support for the family-building process, accessing top-quality care. Schedule a consultation with Sprout's Team for guidance, education, coaching, and assistance in finding a top provider, addressing medical, legal, or regulatory concerns throughout your journey. *Currently for Canadian Employees Only*
Inkblot: Access to one of Canada's leading digital mental health companies, focusing on offering secure online video counseling through our corporate mental health programs and individual counseling services. *Currently for Canadian Employees Only*
Choose your device: Are you Team Windows or Apple? You shouldn't have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick!
Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity.
Health & Wellness Allowance: $750/year to support your health & wellness-related goals and hobbies.
Learning & Development Allowance: $1000/year to explore a new skill, attend a conference, read some new books, etc.
Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office for a change of scenery.
Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.

Marketing Operations Manager

Job Type