Description

Why Join Marshall+Sterling?

At Marshall+Sterling, a 100% employee-owned company established in 1864, we combine the legacy of a time-tested organization with the vigor of an ownership-driven culture. Our mission is to empower clients to foresee, prepare for, and mitigate risks, focusing on helping people and businesses protect what matters most, enabling them to move forward confidently. We are committed to creating a safer and more secure future that drives our efforts.

We embrace innovation as a critical component of our operations, continually seeking smarter ways to serve our clients and improve as a company. Collaboration is fundamental to our success, as we believe in the strength of working together across teams, with clients, and within our communities. Our employee-owners are valued, empowered, and directly invested in our collective success.

Joining us means you’ll be part of an inclusive culture centered on integrity, impact, and people-first values. Your ideas will be recognized, your growth nurtured, and your contributions will shape a more secure future for all.

This role can be based in our Poughkeepsie or Yorktown office, with options for hybrid work.

We are searching for a creative and detail-oriented Social Media Marketing Specialist to become a part of our Marketing team! In this position, you will help define how Marshall+Sterling presents itself online, sharing our story, celebrating our people, and connecting with the communities we serve. You will craft compelling content and analyze engagement drivers, playing a crucial role in enhancing our brand presence across all platforms. If you are passionate about storytelling, collaboration, and driving fresh ideas, we want to hear from you!

Responsibilities

Manage our social media presence across LinkedIn, Facebook, Instagram, X, and emerging platforms, showcasing Marshall+Sterling's brand and values through innovative content.
Plan, create, and schedule engaging posts, videos, and campaigns to foster awareness, connections, and growth within our communities.
Collaborate with marketing and internal teams to capture impactful photos and highlight stories that represent our culture of ownership.
Stay current with social trends, hashtags, and industry conversations, ensuring our content is authentic and aligns with audience interests.
Engage with followers and employee-owners via comments, messages, and shares to cultivate genuine interactions and two-way communication.
Monitor performance analytics to evaluate success, share insights, and propose new strategies to enhance our digital impact.
Ensure consistent brand voice, visual standards, and compliance across platforms while fostering creativity and innovation in execution.
Take on additional projects and responsibilities to support the marketing team and company initiatives as needed.

Requirements

Bachelor's degree in marketing, communications, or a related field, or equivalent work experience.
2-4 years of experience managing social media platforms and creating content across major platforms including Facebook, Instagram, LinkedIn, X, and TikTok.
Strong writing, graphic design, photography, and video editing skills with acute attention to detail and brand tone.
Familiarity with social media management and content creation tools such as Meta Business Suite, LinkedIn Campaign Manager, Adobe Creative Cloud, Canva, HubSpot, and GA4.
Knowledge of employee advocacy tools (e.g., GaggleAMP, EveryoneSocial), WordPress, and Salesforce preferred.
Experience in financial services or regulated industries is also preferred.

Total Rewards Package

Compensation: $60,000 - $75,000, dependent on experience, education, and work location.

Benefits: Comprehensive benefits package including Medical, Dental, Vision, 401(k) with match, generous Paid Time Off (PTO), thirteen paid holidays, company-paid life insurance for you and your dependents, employee assistance fund and programs, wellness perks, and more!

Employee Stock Ownership Program

As a 100% employee-owned company, Marshall+Sterling offers a unique opportunity to build long-term wealth while advancing your career. Here’s what makes our ESOP valuable:

Long-Term Rewards: Your ESOP account's value grows over time, rewarding your commitment and contributions to the company's success.
Collaborative & Engaged Culture: Employee ownership fosters a team-oriented environment where everyone shares in the company's growth and success.
No Out-of-Pocket Costs: Our ESOP is entirely company-funded, allowing you to gain equity without personal investment.

For further information about our culture and benefits, please visit us at Marshall+Sterling - Careers

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Social Media Marketing Specialist