Job Title: Program Director – High Country Radio

Location: Boone, NC and surrounding areas

Reports To: General Manager / Operations Manager

Employment Type: Full-Time

Position Summary

The Program Director is responsible for the strategic development, execution, and oversight of all on-air and digital content across a multi-station local radio group. This role works in close partnership with the Operations Manager to ensure that programming, production, and technical operations are seamlessly aligned with the organization's business objectives and community-focused mission.

The successful candidate will combine strong leadership, operational collaboration, and creative vision to deliver programming that both strengthens audience engagement and reflects the unique character of the local community.

Essential Duties And Responsibilities

Programming Strategy & Execution

Develop and implement station programming strategies that align with company goals and community values.
Manage programming schedules, content clocks, and music rotations to maintain consistent brand identity and format integrity, aligning with corporate guidelines.
Supervise and mentor on-air talent to ensure the highest standards of content quality, professionalism, and local relevance.
Collaborate with the Operations Manager to coordinate live broadcasts, events, production needs, and technical resources.
Partner with news, promotions, and digital teams to integrate local content across all platforms, enhancing listener engagement and brand presence.
Evaluate programming performance and recommend data-driven improvements.

Operational Leadership

Work closely with the Operations Manager to ensure efficient and compliant daily operations across all stations.
Collaborate with engineering and production departments to maintain broadcast excellence and FCC compliance.
Ensure effective communication and collaboration between programming, operations, promotions, sales, and traffic, teams to support business objectives.
Participate in strategic planning sessions to align programming initiatives with company-wide marketing and revenue goals.

Community Engagement & Representation

Lead the creation of programming that authentically represents the local community's diversity, culture, and interests.
Build and maintain relationships with community leaders, organizations, and partners to identify opportunities for collaboration.
Represent the station group at public events, civic functions, and community initiatives to strengthen local visibility and trust.
Oversee community-driven content and ensure alignment with the company's brand standards and public service commitments.

Qualifications

Bachelor's degree in Communications, Broadcasting, Media Management, or related field preferred.
Minimum of 3–5 years of progressive experience in radio programming, content management, or operations leadership.
Demonstrated ability to collaborate effectively across programming, operations, engineering, and sales departments.
Strong knowledge of broadcast automation and music scheduling systems (e.g., MusicMaster & WideOrbit).
Familiarity with FCC regulations, EAS requirements, and broadcast compliance standards.
Proven leadership, organizational, and interpersonal communication skills.
Ability to balance creative programming vision with operational discipline and business priorities.

Why Join Our Team

As a key member of our leadership team, the Programming Manager will help shape the sound, culture, and community impact of our stations. This is an opportunity to make a measurable difference in how local radio connects, informs, and inspires — while working in an organization that values innovation, teamwork, and community service.

Curtis Media Group is an Equal Opportunity Employer.

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Program Director