VP of Marketing (CPG/Consumer Health)

Location: Sarasota, FL (On-site)

A trailblazing, mission-driven leader in the consumer health and wellness space is looking for an accomplished marketing executive to lead its brand strategy and promotional efforts. This is a high-impact role within a rapidly growing company renowned for its innovative approach to health-conscious consumer products. The incoming VP of Marketing will spearhead all marketing, communications, and brand-building initiatives, directly shaping public perception and long-term growth strategy.

As a member of the executive team reporting directly to the CEO, this leader will oversee a dynamic marketing department, collaborate cross-functionally with sales, product, and digital teams, and elevate brand positioning across B2B and B2C channels.

Key Responsibilities

Partner with executive leadership to establish a cohesive marketing vision that aligns with company-wide strategic goals.
Develop and execute multi-channel brand strategies to drive market penetration and brand equity in the natural consumer health and wellness market.
Oversee all internal and external communications, public relations, advertising, and content creation initiatives.
Lead the creation of promotional tools and campaigns for new product launches, customer engagement, and trade show events.
Guide competitive and market research efforts, translating insights into actionable marketing strategies and customer segmentation models.
Measure and report on the ROI of all marketing initiatives, ensuring optimization of budgets and resources.
Build and mentor a high-performing marketing team while managing external agency relationships (e.g., PR, creative, research).
Collaborate with digital and eCommerce leadership to synchronize go-to-market strategies and online presence.
Assist with business development projects and contribute to expansion efforts through strategic marketing initiatives.

Qualifications

Bachelor’s degree in marketing, Business, or related field required; MBA preferred.
5+ years of senior-level marketing leadership experience, ideally within CPG, consumer health, or wellness-related industries.
Proven track record of building brand strategies that drive measurable growth across both retail and digital platforms.
Deep knowledge of consumer behavior, competitive positioning, and digital marketing tools.
Strong leadership and people development skills, with experience guiding marketing teams and cross-functional partners.
Excellent communication and organizational skills, with a sharp eye for brand storytelling and visual identity.
Familiarity with product development, promotional campaigns, and navigating compliance within regulated consumer sectors.

What’s in It for You

A key seat at the executive table with direct influence on company-wide direction.
Ability to shape the future of a beloved health-focused brand.
Collaborative, mission-driven culture with a commitment to innovation and excellence.
Opportunity to work alongside a passionate and forward-thinking leadership team.

About Blue Signal

Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at bit.ly/3roDyak

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VP of Marketing (CPG/Consumer Health)