Digital Marketing Technologist

A company is looking for a Digital Marketing Technologist to lead and implement technical execution of digital marketing campaigns.

Key Responsibilities

Partner with stakeholders to develop, deploy, maintain, measure, and optimize personalized retirement services campaigns

Collaborate with data scientists and marketing operations to create and optimize digital communication experiences

Integrate various digital properties into campaign journeys and improve best practices for audience engagement and conversion

Required Qualifications

3-5 years of Salesforce Marketing Cloud experience required

Proficiency in HTML / CSS for building responsive email templates

Strong understanding of audience segmentation and omnichannel targeting

Experience with SMS and push notifications, and developing complex data set journeys

Strong working knowledge of SQL and AMPScript