Manager, Digital Marketing – New York, 10019, United States of America

How we LEAD

Virgin Music Group is currently seeking a Manager, Digital Marketing for our Beverly Hills, CA office. The Manager will lead digital, social media content and fan community management initiatives for a VMG roster of priorities in the market. They are responsible for constructing comprehensive digital media album campaigns including but not limited to: implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, etc.

How You’ll CREATE

Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
Strategize creator and influencer campaign initiatives in support of artist releases – inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
Manage cross-platform social media content calendars and digital fan engagement experiences.
Build and manage an artist’s owned audience by increasing data capture via CRM strategy – including but not limited to Pre-Save, SMS and newsletter marketing.
Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
Contribute to and work with paid media department on digital advertising spends, budgets and viral/creator campaign strategy.
Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
Manage multiple campaigns in a fast-paced, entrepreneurial environment.
Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
Maintain professional relationships with artists, label and management partners.
Troubleshoot administrative and support queries across social media platforms.
Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.

Bring Your VIBE

Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)
Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.
Interest in gaming, metaverse and innovation spaces
Passion for social media and short form video marketing.
Must thrive in a team environment but be able to take initiative and work independently.
Strong analytical skills with ability to create case-studies and campaign reporting decks.
Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
Degree in relevant field, and/or equivalent career experience
Music industry or artist relation experience

Manager, Digital Marketing – New York, 10019

Job Type