Digital Marketing Analyst

We are looking for a skilled Digital Marketing Analyst to join our team in Conshohocken, Pennsylvania. This Contract to permanent position is ideal for someone with a strong technical background in digital analytics and a passion for optimizing data tracking and reporting processes. You will play a pivotal role in ensuring accurate and efficient analytics implementation across a variety of websites, collaborating closely with cross-functional teams to meet business objectives.Responsibilities:• Oversee the implementation and management of website tagging using Google Tag Manager, ensuring accurate tracking of pageviews, events, and conversions.• Develop and maintain custom tags, variables, and JavaScript configurations to support advanced tracking requirements.• Configure and manage Google Analytics 4 properties, including custom definitions, channel groupings, and audience segmentation.• Implement tracking solutions for embedded video players, form submissions, and other interactive website elements.• Perform regular quality assurance audits to validate tagging accuracy and resolve any discrepancies.• Create and maintain comprehensive documentation of website interactions, tag setups, and audit logs for consistency and future reference.• Ensure compliance with data privacy regulations by configuring cookie consent platforms such as OneTrust or Google Consent Mode.• Collaborate with development, marketing, and account teams to align tracking strategies with business goals.• Support cross-domain tracking and server-side tagging setups for enhanced data collection.• Assist in integrating tags with advertising platforms like Google Ads to optimize campaign performance.