VP, Strategic Marketing, Brand & Communications Development

About the position

The Vice President of Strategic Marketing, Brand & Communications Development is a dynamic and strategic leadership role responsible for developing and executing the organization's marketing, branding, communications and public relations strategies. The VP, Strategic Marketing, Brand and Communications Development will oversee all aspects of brand management, internal and external corporate communications, marketing and public engagement to enhance the organization's visibility, reputation, and market share. This role requires a visionary leader who can marry creativity with data-driven insights to drive impactful campaigns and foster meaningful connections with stakeholders.

Responsibilities

• Oversee all aspects of brand management, internal and external corporate communications, marketing and public engagement.
• Develop and execute marketing, branding, communications and public relations strategies.
• Enhance the organization's visibility, reputation, and market share.
• Generate customer-driven insights and agent/distributor-driven insights using data analysis and market research.
• Identify partnerships, sponsorships, and other opportunities to expand market presence.
• Develop and implement outreach initiatives that align with the MAPFRE Foundation's mission and values.
• Collaborate with the Corporate Social Responsibility team to design impactful initiatives.
• Develop compelling narratives and reports that highlight the foundation’s achievements and initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or equivalent preferred).
• 10+ years of senior-level experience in marketing, branding, public relations, or related roles.
• Demonstrated expertise in developing and implementing integrated brand, marketing, communication and PR strategies.
• Outstanding leadership and team management skills.
• Exceptional verbal and written communication skills, including public speaking and media relations experience.
• Strong analytical skills with a data-driven approach to decision-making.
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.