Job Title: Marketing Digital Platforms Manager

Location: Matawan, NJ 07747

Perm/FTE role

US citizens and Green Card Holders and those authorized to work in the US are encouraged to apply. We are unable to sponsor H1b candidates at this time

Job Title: Digital Platforms Manager

Need someone who has inclined to more ecommerce experience, salesforce, analytics- driven insights, AQ/UAT testing & technical fluency.

Summary

The Manager will lead the strategy, execution, and optimization of our mobile app and website to deliver exceptional customer experience, drive revenue growth, and support our members’ evolving needs.
This role will oversee end to end digital operations – from ensuring high performing, fully functional platforms with robust content and imagery to implementing monetization strategies and acting on customer and member feedback.
The ideal candidate combines technical fluency, marketing expertise, and strong project management skills in the grocery retail environment.

Job Description

Platform Management & Optimization

Lead day-to-day management of the mobile app and website, ensuring uptime, functionality, and exceptional user experience.
Oversee app downloads, user engagement, and adoption targets, using data to inform enhancements.
Ensure all products have accurate, high-quality images and descriptions through vendor partners (e.g., Syndigo, Brandbank, Vendors)
Partner with IT and vendors to execute the digital roadmap and annual planning.
Conduct ongoing QA/UAT Testing to maintain quality and functionality.

Revenue & Monetization

Implement and manage retail media and advertising revenue programs within the app and website.
Develop strategies to drive monetization through promotions, digital coupons, push notifications, and CPG funded programs
Track performance against income targets and provide actionable recommendations to maximize revenue opportunities

Customer & Member Engagement

Monitor and respond to customer feedback from app store reviews, surveys, and member input.
Partner with the Member Services and Marketing teams to ensure member needs are integrated into the product roadmap.
Create and execute communication plans for new feature launches, ensuring member store teams are trained and equipped.

Analytics & Reporting

Define, track and report on KPIs such as app downloads, engagement rates, advertising revenue, coupon redemption, and customer satisfaction.
Present insights and recommendations to leadership and member committees
Benchmark platform performance against grocery retail best practices
Collaboration & Governance
Coordinate across Marketing, Merchandising, IT & eCommerce teams to align priorities
Serve as primary liaison with technology vendors for app and web initiatives
Support annual planning, ensuring alignment with swiftly’s roadmap and broader digital strategy.

Qualifications

EDUCATION
BS in Marketing, Business, or Communications (MBA is a plus)
SKILLS & EXPERIENCE
5+ years in managing mobile app and/or website platforms in retail, grocery, or eCommerce
Proven experience delivering measurable revenue growth from digital platforms
Strong understanding of digital advertising and retail media monetization
Hands-on experience with content management systems, product imagery, and UAT testing
Familiarity with grocery retail tech stack, including POS integration, coupon systems, and loyalty programs.
Strong project management and vendor management capabilities
Excellent communication skills, able to present to both technical and non-technical audiences
Analytical mindset with ability to translate data into actionable insights
Comfortable working in a cooperative or franchise model, balancing corporate goals with member needs

A reasonable, good faith estimate of the minimum and maximum base salary for this position is $75 K to $100 K per year with Bonus. Employee benefits will also be available, and details are available like Pension/401K/ Paid Vacation/ Life, Medical & Dental insurance etc.

Digital Platforms Manager - Ecommerce/ Marketing

Job Type