VP of Marketing

About the position

The Mission Fleetzero is making ships robots—electrified, autonomous, and mission-critical. Our platforms don’t just float; they redefine what’s possible on water. We need a VP of Marketing who can turn technical breakthroughs into a brand people feel and a story the world follows . This isn’t about logos or taglines. This is about positioning autonomy as inevitable, electrification as obvious, and Fleetzero as the one making it real.

Responsibilities

• Brand & Positioning Architect a brand that lives equally in a Navy briefing room, a shipyard in the Gulf of America, and a viral X thread. Define the voice: precise, confident, quietly obsessive. Craft the narrative arc: Technical clarity — make robot ships feel like common sense. Emotional pull — spark the instinct that says “I want to be part of this.”
• Strategy & Execution Build the integrated playbook: leadership comms ↔ PR ↔ digital ↔ events ↔ partnerships. Turn product launches into cultural moments. Trade shows into proof points. Own the relationships: customers, media, creative agency partners, industry influencers. Growth stack: own website, analytics, SEO/SEM, paid social, and experimentation roadmap to hit MQL/SQL/SQO goals. Ship repeatable systems—because we don’t do one-offs.
• Sales enablement : build and maintain the GTM library—decks, one-pagers, TEI/case studies—and enable Sales/CS for repeatable motions.
• Content & Comms Manage the company’s online presence across websites, social media, and digital channels to maintain consistent messaging and foster engagement. Monitor marketing campaign performance and offer insights to guide future strategies Produce content that stops scroll and starts conversations: white papers that engineers quote. Case studies that close deals. Decks that raise rounds. Run press engagements, contribute to investor communications, and crisis management alongside the leadership team. Teach every team how to talk about what they build—without dumbing it down.

Requirements

• You’ve led marketing at a deep-tech startup that shipped hardware and narrative.
• You speak fluent engineer, operator, and investor—often in the same sentence.
• You’ve turned complex systems into simple convictions.
• You move fast, write sharp, and measure everything.
• You’re allergic to buzzwords but fluent in earned attention.
• You will work directly with our co-founders, Steven and Mike.

Nice-to-haves

• Maritime/energy/industrial or autonomy domain exposure; comfort with shipyard/OEM/integrator ecosystems.
• Public-sector/defense experience (procurement pathways, basic FAR/DFARS awareness) and export-control awareness (ITAR/EAR).
• Experience collaborating with class societies and port/flag/regulatory stakeholders.