Growth Marketing Manager, Paid Search

About this role

We are looking for a highly analytical and data-driven marketer to join Faire's Growth Marketing team. This role involves supporting day-to-day management of our paid search channels, which includes working closely with the Senior Manager in growing the channel, adjusting campaigns to hit weekly KPIs, and launching optimization tests to improve efficiency. The ideal candidate has managed Non-Brand Search and pMAX campaigns in Google and Microsoft, is meticulous and detail oriented when monitoring campaign performance, and incorporates AI into their day-to-day to unlock new levels of efficiency.

What you'll do

• Manage paid search campaign execution on Google and Microsoft and identify optimization opportunities to meet KPIs focused on scalable and efficient user growth.
• Track and analyze key paid marketing metrics (CTR, CPC, CPA, Conversion Rate, etc.) and provide insights to key stakeholders.
• Ensure campaigns are running smoothly, identify any technical or performance issues, and work cross functionally for swift resolution.
• Own the keyword feed implementation in Channable setting up keyword experiments to create a scalable and simplified program.
• Launch new campaigns experiments following a structured roadmap in order to optimize the full-funnel experience through tactics including (but not limited to) keywords, ad copy testing, landing page optimization and bid management.
• Utilize the latest AI tools and LLMs to rapidly test, improve operational efficiency, and create new levers for campaign optimization

Qualifications

• 3-5 years direct, hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads, etc.) with a sizable monthly budget.
• Strong analytical skills and familiarity with campaign optimization techniques on Search and PMAX.
• Proficiency with marketing automation tools for optimizing and making bulk campaign changes (Google Ads Editor, Channable, etc.)
• Understanding of key paid marketing metrics and their impact on performance.
• Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
• Experience using AI to automate repetitive marketing workflows from campaign QA to performance reporting
• Familiarity with AB testing and experience launching experiments in Google Ads
• Strong organizational skills, attention to detail, and a passion for optimizing processes
• Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
• Experience in managing a cross-border program is a plus
• Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
• Loves working with AI, APIs, and automation tools to solve tedious problems

San Francisco and New York: the pay range for this role is $117,000 to $160,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.