Paid Media Manager – TikTok Shop

We’re building the next phase of our paid media organization and are looking for a Senior TikTok Paid Media Manager to take full ownership of TikTok performance across a portfolio of high-growth consumer brands.

This is a hands-on, performance-driven role focused on managing large ad budgets, optimizing campaigns, and clearly communicating results to clients. You’ll work closely with TikTok account reps, internal leadership, and brand partners, with a clear path to leadership as the team scales.

If you live in TikTok Ads Manager, think in budgets and performance metrics, and want to help build something from the ground up, this role is for you.

What You’ll Do

• Manage TikTok ad accounts across ~10 consumer brand clients
• Oversee both TikTok GBS (managed) and non-GBS accounts
• Fully execute campaigns in-platform for non-GBS clients
• Own large-scale budgets (starting ~$1M annually per client; scaling significantly)
• Allocate and reallocate spend based on real-time performance
• Track pacing, ROAS, CPA, and overall efficiency week over week
• Lead weekly client calls and performance reviews
• Work alongside affiliate and creator teams (content is produced by a separate division)
• Understand affiliate agreements and minimum spend requirements to inform media strategy
• Focus exclusively on paid media execution and performance optimization

What We’re Looking For

• Deep, hands-on TikTok paid media experience
• Prior experience with Amazon Ads and/or Walmart.com (at least 1 year)
• Strong background in consumer / CPG brands (non-negotiable)
• Proven experience managing large budgets ($20M+ total spend preferred)
• Experience working with TikTok GBS teams

Compensation: $160,000 - $190,000 Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.