Senior Manager, Marketing Operations

Senior Manager, Marketing Operations

At Cox Communications, we empower our employees to drive innovation and growth.

• Operations Management:
• Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
• Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
• Data Analysis, Reporting & Governance:
• Gather reporting requirements and work with the necessary team to deliver the needed dashboards and reports on marketing performance and KPIs.
• Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.
• Prepare and present regular reports on marketing performance and ROI to stakeholders.
• Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.
• Analyze and provide feedback and insights on lead quality and funnel impact.
• Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.
• Manage list analysis and import process between sales and marketing to ensure our database is kept up-to-date, clean, and compliant.
• Budget Management:
• Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance and marketing leadership stakeholders, maintaining a consistent format, maintaining overall budget adherence, tracking expenditures, and ensuring alignment with strategic priorities.
• Identify cost-saving opportunities and optimize resource allocation.
• Lead Management:
• In collaboration with Demand Gen, oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.
• Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.
• Project Management:
• Coordinate cross-functional teams to ensure timely delivery of projects.
• Oversee management of third-party marketing operations firm team.
• Collaboration & Communication:
• Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices.
• Liaise with external vendors and partners to enhance marketing efforts and initiatives.