Senior Manager, Marketing Operations

At Cox Communications, we empower our employees to drive innovation and growth.

Operations Management:
Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
Data Analysis, Reporting & Governance:
Gather reporting requirements and work with the necessary team to deliver the needed dashboards and reports on marketing performance and KPIs.
Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.
Prepare and present regular reports on marketing performance and ROI to stakeholders.
Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.
Analyze and provide feedback and insights on lead quality and funnel impact.
Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.
Manage list analysis and import process between sales and marketing to ensure our database is kept up-to-date, clean, and compliant.
Budget Management:
Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance and marketing leadership stakeholders, maintaining a consistent format, maintaining overall budget adherence, tracking expenditures, and ensuring alignment with strategic priorities.
Identify cost-saving opportunities and optimize resource allocation.
Lead Management:
In collaboration with Demand Gen, oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.
Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.
Project Management:
Coordinate cross-functional teams to ensure timely delivery of projects.
Oversee management of third-party marketing operations firm team.
Collaboration & Communication:
Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices.
Liaise with external vendors and partners to enhance marketing efforts and initiatives.

Senior Manager, Marketing Operations

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