Location: Franklin, TennesseeJob Type: PermanentCompensation Range: $95,000 - 110,000 per yearWe are seeking a proactive Marketing Specialist to support all divisional and national marketing initiatives with the core mission of generating high-quality leads and driving traffic.

In this fast-paced and dynamic environment, you will be responsible for the effective and timely implementation of programs outlined in the marketing plan. You will work closely with division management, particularly the sales team, on a daily basis, ensuring marketing efforts directly contribute to achieving our sales, customer experience, and EBIT targets.

If you thrive in a challenging atmosphere and possess a proven ability to execute marketing strategies that deliver measurable impact, apply now! Responsibilities:Analysis

Analyzes lead, walk-in, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach and community action plans.

Provides market data and insight into land purchase opportunities.

Tracks results for all marketing initiatives, analyzing what worked and what did not work in order to increase efficiencies for the future Strategy Partners with sales management to develop best-fit incentives, offers, and strategies for achieving sales goals.

Coordinates communications between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and providing necessary reports.

Develops and executes a community specific marketing plan for leads, walk-ins and Realtors in order to drive qualified leads and traffic to all communities.

Implementation

Creates produced assets including email, direct mail, social media, and minimal advertising, employing a template-based design program and marketing automation tool for production needs.

Ensures that the production of all division and community forward-facing elements, including collateral and signage, adhere to brand standards.

Develops and oversees annual marketing budget including invoice management, providing monthly feedback to finance as necessary for forecast updates.

Leadership

Plays an integral role in the Division's competitive market analysis, sharing data, strategy, and tactical ideas.

Manages the New Home Information Manager(s),(handles online lead engagement) working together to develop strategies for one-one communication with lead and walk-ins to create engaging online content for social media outlets, and to achieve sales goals all while in pursuit of an excellent customer experience.

Helps instill a fun culture, adopting humor, teamwork, and openness to drive positive team member engagement.

Participating member of the division leadership team, adopting the company's core principles, attitudes, and beliefs.

Qualifications

Minimum of a bachelor's degree in Marketing or a related field.

Minimum 3 years of related marketing experience.

Experience in sales and marketing environment within Real Estate is preferred.

Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team.

Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations.

Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team.

Strong communication skills, both written and oral Acts with urgency, requiring exceptional organizational and time management skills and a focus on details.

Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary.

Proficiency with Microsoft Office (PowerPoint, Word and Excel).

JOBID: 112025-118161#LI-CELLA#LI-KF1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.

Marketing Manager (Hybrid)

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