Senior Assistant Director of Communications & Marketing

Posting Details

Request to Recruit

Position Title Senior Assistant Director of Communications & Marketing

Location Boone, North Carolina

Faculty Rank No

Provide Rank

Position Number 080611

Department Office of Student Financial Aid & University Scholarships - 240500

Position Summary Information

Minimum Qualifications

• A Bachelor's degree is required from an accredited college or university, as well as one year of general administrative experience involving public contact in a higher education setting.
• Strong customer service skills, as well as excellent oral and written communication skills, are a must.
• A highly organized individual able to multitask and detail-oriented is vital to being successful in this role.
  
  

License/Certification Required

Preferred Qualifications

• Familiarity with CRM Solutions and Relational Databases
• Master's Degree
  
  

Essential Duties And Responsibilities

The primary purpose of the Office of Student Financial Aid and University Scholarships is to assist students and families in securing the financial resources necessary to attend college. The major activities of the communications arm of financial aid and scholarships include creating, managing, and updating all communications and marketing materials to assist students and families in completing required applications and meeting eligibility guidelines for various financial aid and scholarship programs available to Appalachian students.

This role, the Senior Assistant Director of Communications & Marketing for Financial Aid and University Scholarships, leads the development and integration of timely communication and marketing to support financial aid compliance, financial aid transparency and accessibility, timely and helpful communications, and up-to-date website presence using the University's available platforms (Banner, Slate, and Web-based services). This also includes collaborating with the EM communications team and coordinating efforts with the University Communications Division.

• Manage communication campaigns, plans, workflows, and related tasks in order to achieve enrollment goals.
• Manage a call center staff of five.
• Work with Financial Aid and University Scholarships as well as Enrollment Management to identify and address communication needs in a timely and efficient manner.
• Conduct annual communications and media audits to keep communications relevant, upbeat, and timely.
• Create and/or update all recruitment and informational materials for open houses, recruitment events, pop-up workshops, FAFSA nights, and other outreach events.
• Write compelling and effective messaging to encourage completion of requirements and timely disbursement of all financial aid and scholarship funds.
• Create and edit email and communications, including annual reviews and updates to all standard communications.
• Manage basic updates to web pages and online platforms.
• Assist in social media strategies.
• Manage Ocelot Chat Bot, Scala, and other digital signage to provide App State-customized and branded information while keeping the information provided current, timely, accessible, and fun.
• Provide data and analytical information on the success of email and text campaigns, phone traffic, etc., to gauge effectiveness and need.
• Other duties as assigned.
  
  

Type of Position Full Time Position

Staff/Non-Faculty Staff/Non-Faculty

VISA Sponsorship? VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S.

Appointment Type 1.0

Work Schedule/Hours Mon-Fri, 8:00 am - 5:00 pm eastern time; some night and weekend work required

Number of Hours Per Week 40

Number of Months Per Year 12

Mandatory Staff No

Suggested Salary Range $50,000 - $60,000

Physical Demands of Position

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Posting Details Information

Posting Date 10/16/2025

Closing Date

Open Until Filled Yes

Evaluation of Applications Begins 10/20/2025

Proposed Date of Hire 01/05/2026

Special Instructions to Applicants

Please attach required documents:

• Cover Letter
• Resume
• List a minimum of 3 professional references in the application or attach a List of References with Contact Information
  
  

Search Chair Name Sheila Burleson

Search Chair Email [email protected]

Quick Link https://appstate.peopleadmin.com/postings/52452

Posting Number 201501697P