Job Summary

We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media trends, analytics, and content creation to effectively communicate our brand message across various channels.

Responsibilities

Develop and execute innovative social media marketing strategies to increase brand awareness and engagement.
Create compelling content for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
Utilize SEO techniques and keyword research to optimize content for search engines.
Monitor social media channels for trends and audience feedback through social listening tools.
Manage social media accounts using tools such as Hootsuite, Buffer, and Adobe Creative Suite. canva,
create visually appealing graphics and videos that align with branding guidelines.
Analyze performance metrics using Google Analytics and web analytics tools to measure the effectiveness of campaigns.
Conduct public relations activities to enhance the brand’s reputation online.
Engage with followers and manage relationships through effective communication strategies.
Proofread all content for accuracy and adherence to brand voice before publication.

Skills

Proficiency in social media management platforms (Hootsuite, Buffer) and analytics tools (Google Analytics).
Strong knowledge of SEO principles, keyword research, and digital marketing strategies.
Experience with Adobe Photoshop, Adobe Illustrator, and video editing software for content creation.
Ability to conduct social listening to understand audience sentiment and trends.
Excellent graphic design skills with a keen eye for branding aesthetics.
Strong relationship management skills with the ability to engage effectively with diverse audiences.
Knowledge of e-commerce principles as they relate to social media marketing efforts.
Ability to create engaging content that resonates with target audiences across various platforms. If you are passionate about social media marketing and eager to contribute your skills in a collaborative environment, we encourage you to apply for this exciting opportunity as a Social Media Specialist!

Job Types: Full-time, Part-time, Internship

Pay: $24.09 - $29.02 per hour

Expected hours: 25 – 40 per week

Benefits

Paid time off

Work Location: In person

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Social Media Marketing Specialist -In house position