BRIEF DESCRIPTION

The Digital Marketing Manager leverages their expertise in online marketing to develop and execute a well-defined digital strategy to increase brand recognition and generate quality leads. Key responsibilities include generating leads, managing email marketing campaigns, SEO, Social Media assist in project proposal submission process, Google Ads Management, conducting competitor research, and collaborating with the marketing team to refine ongoing campaigns. This role also involves overseeing third-party marketing partners, managing digital platforms for proposals, and ensuring the success of online campaigns. The specialist will focus on driving brand growth, elevating BluSky's online reputation, and ultimately delivering high-quality leads to the sales team.

Salary Range: $70,000- $95,000

PRINCIPAL DUTIES & RESPONSIBILITIES

External Digital Marketing Responsibilities: Curate, Implement & Growth Marketing

Coordinate digital marketing strategies which complies with the business initiatives and campaigns.
Work with local and regional sales leaders to deliver relevant digital campaigns by market.
Content creation, editing, and creative copywriting.
Increase brand awareness and generate leads through email marketing campaigns
Drives consistent, relevant traffic and leads to BluSky social channels and websites
Explores new ways to engage and target social networks to reach BluSky's clients' target audiences.
Assist with website updates, content, maintenance, and reporting.
Support in the design and creation of visual assets such as video, animation, and graphics
Oversee SEO, digital ads, email/social campaigns, and reporting results.
Assist sales team in the delivery of proposals through our standard platforms

Internal Responsibilities: Educate, Train, Monitor

Train and educate BluSky's staff on best practices of overall digital brand and marketing initiatives.
Produce appropriate reporting and KPIs around digital marketing efforts.
Drive the overall digital marketing efforts for the company.
Support marketing team members with necessary data and digital efforts.
Distribute marketing collected leads and opportunities to appropriate leaders.
Assist and collaborate in the design and editing of graphics and videos with creative team.

Monitor Digital Activities: Report, Engage, Deliver

Monitor digital marketing sentiment and address all positive and negative reflection on BluSky.
Continue to research business-to-business digital efforts, lead generation opportunities that will be resourceful for BluSky.
Stay on top of digital marketing trends.
Maintain reports showing KPIs and ROIs from digital marketing efforts.

SUPERVISORY RESPONSIBILITY

This role has no direct reports.

QUALIFICATIONS & REQUIREMENTS

4+ years of experience in digital marketing with experience in a wide range of field practices, concepts, and strategies.
Proficiency in graphics, social media and website updates.
Deep understanding of digital marketing and digital production.
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, email marketing strategies, and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Familiar with Account Based Marketing online.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Must be able to work under aggressive deadlines and manage multiple projects across multiple lines of business and software.
Strong time management skills, excellent oral and written communication skills.
Experience with Adobe Suite, HubSpot, Email marketing platforms, Google Profiles, Google Ads, SEO concept

EDUCATION

Bachelor's Degree or Certification in related field preferred.

WORK ENVIRONMENT & PHYSICAL JOB DEMANDS

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 25 pounds. While performing the duties of this job, the employee is regularly required to sit; use hands and fingers, reach with hands and arms, talk and hear. The employee is required to regularly move and walk around the office.

TRAVEL

Less than 15% of time. Some out-of-area and overnight travel may be expected for training or meetings

COMPENSATION

BluSky offers a competitive base salary, a bonus plan for qualified positions, and a comprehensive benefits package that includes: a matching 401(k) plan, health insurance (medical, dental and vision), paid time off, disability, equipment appropriate to the position (i.e.: laptop, smart phone, etc.), and corporate apparel allowance.

BluSky also offers extended benefits such as: Remote Work, Employee Assistance Program, Accident & Critical Illness Coverage, LegalShield, Professional Development, Paid Referral Program and more.

EEOC

BluSky is dedicated to the principles of equal employment opportunity. BluSky prohibits unlawful discrimination against applicants or employees on the basis of age 40 or over, race, sex, color, religion, national origin, disability, genetic information, sexual orientation, or any other applicable status protected by Federal, State, or local law.

It is and will continue to be the policy of BluSky that all persons are entitled to equal employment opportunity based on their individual qualifications, performance, and potential without regard for any protected status, as required by state and federal law.

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Digital Marketing Manager