Chief Marketing Officer (CMO)

Location: Southfield, MI

Reports to: COO

Department: Executive Leadership

Classification: Full-Time, Exempt

Position Summary

Mike Morse Law Firm is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead the firm’s marketing and brand initiatives. The CMO will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive client acquisition, and support the firm’s growth objectives. This role requires a dynamic leader with deep expertise in digital marketing, media buying, public relations, and data-driven decision-making.

Key Responsibilities

Strategic Leadership
Develop and implement a firm-wide marketing strategy aligned with business goals.
Lead brand positioning, messaging, and market differentiation efforts.
Collaborate with executive leadership to identify growth opportunities and support firm expansion.

Marketing Operations

Oversee all marketing functions including digital, traditional, and experiential campaigns.
Manage media buying, advertising, and public relations efforts.
Direct content creation, SEO/SEM, social media, and website optimization.

Team Management

Lead and mentor a high-performing marketing team.
Manage external agencies and vendor relationships.
Establish KPIs and performance metrics to evaluate team and campaign effectiveness.

Data & Analytics

Utilize analytics to measure ROI and optimize marketing spend.
Conduct market research and competitive analysis to inform strategy.
Report regularly on campaign performance and strategic initiatives.

Brand Stewardship

Ensure consistent brand voice and visual identity across all channels.
Serve as a public-facing representative of the firm when needed.
Drive community engagement and sponsorship opportunities.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field (MBA preferred).
10+ years of progressive marketing leadership experience, preferably in professional services or legal industry.
Proven success in developing and executing integrated marketing strategies.
Strong understanding of digital marketing, analytics, and brand management.
Exceptional leadership, communication, and project management skills.

Preferred Skills

Experience with legal marketing and client acquisition strategies.
Familiarity with CRM platforms and marketing automation tools.
Background exposure in media buying and PR.
Creative mindset with a data-driven approach.

Equal Employment Opportunity Statement

Mike Morse Law Firm is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status in accordance with applicable federal, state, and local laws.

Chief Marketing Officer

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