Department: Marketing

Employment Type: Full Time

Location: HQ - New York, NY

Compensation: $80,000 - $85,000 / year

Description

Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing presence while bringing ideas to life across platforms. The ideal candidate is equal parts executor and innovator - fluent in content calendars and WordPress, but with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office).

To thrive on the Fernway Marketing Team, you should:

Love the chance to build, create, design, publish, and produce remarkable work
Take ownership of your role and be accountable for your impact.
Be proactive and adaptable - ready to pivot when needed.
Find purpose in supporting people - from retail partners to entrepreneurs.

Key Responsibilities

Social Media Strategy & Execution

Own the monthly content & communications calendar for social, email, web, press, advertising and ad hoc opportunities.
Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns across platforms (including Instagram, Facebook, Reddit, TikTok, and LinkedIn)
Monitor channels and manage community engagement (comments, DMs, tags, mentions) in real time.
Collaborate with internal teams to amplify product launches, events, partnerships, and announcements.
Stay on top of emerging platforms, tools, and algorithm shifts - and make recommendations accordingly.

Website & Digital Content Management

Update and maintain website content via WordPress, including product pages, home page, hero banners, and landing pages.
Manage and improve the retail locator experience and functionality.
Upload new product information, images, and copy with consistency and accuracy.
Optimize site content for SEO and UX.

Email & SMS Marketing

Design, build and publish weekly emails in HubSpot for product drops, events, campaigns, and weekly priority messages. .
Write and schedule segmented SMS messages via HubSpot.
Use performance data to inform timing, segmentation, and content strategy.

Analytics & Optimization

Track key performance metrics (social engagement, traffic, click-through rates, etc.)
Provide monthly reports with insights and recommendations.
Use data to inform future content, optimize existing campaigns, and validate new ideas.

Content & SEO Writing

Write and publish blog posts aligned with search trends and brand initiatives.
Implement SEO best practices across written content, including keyword research and meta data.
Collaborate with peers on the marketing team to develop story-driven pieces that support campaign objectives

Skills, Knowledge and Expertise

4+ years of social media, marketing and content experience.
Bachelor's Degree in Business, Marketing, Communications or equivalent program.
Strong time-management skills.
Highly approachable & friendly personality.
A high degree of integrity and ethical conduct at all times.
Strong attention to details.
Must pass a background check in accordance with all applicable federal and state laws.
Proficient in Microsoft Office (Word, Excel, PowerPoint)
Proficient with Instagram, Facebook, TikTok, and Linkedin
Experience in Adobe Creative Suite, CapCut, Canva and Wordpress.
Experience with CRM platforms (Salesforce, Hubspot)
Experience leveraging LLM/automation tools (ChatGPT, Claude, Gemini) for efficiency a plus

Experience the Fernway Advantage

Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
Comprehensive health coverage: company-sponsored health, dental, and vision insurance
Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership
Exclusive membership to the Fernway Secret Shopper Program

Social Media & Digital Marketing Manager

Job Type