Position Title: Digital Marketing Coordinator - Bear Archery Group

Reporting To: Marketing Manager

Location: Evansville, IN (on-site)

Status: Exempt

ESCALADE

Escalade is a publicly traded leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play.

Bear Archery, part of Escalade Sports, was founded in 1933 by the father of modern archery, Fred Bear. With the intention of bringing archery to the masses, Bear Archery produces legendary bows with a focus on reliability and technology while continuously maintaining its rich heritage of innovative leadership, quality products, and family values. Bear Archery is known for its commitment to quality and innovation, integrating advanced technology and craftsmanship into every product to create lasting memories and exceptional user experiences. Its well-known brands include Bear Archery, Trophy Ridge, Gold Tip, Bee Stinger, Cajun Bowfishing, and SIK Broadheads.

Explore more at Escalade, Inc., Escalade Sports, follow us on Facebook, Instagram, YouTube, and LinkedIn.

Position Overview

The Digital Marketing Coordinator supports the Brand Manager in the execution and analysis of digital marketing initiatives including product database management, eCommerce site performance, email marketing, social media, digital search and display advertising, and digital content creation.

Key Responsibilities

Develop and manage promotional content and social media calendar.
Design eye-catching digital assets for eCommerce, social media, and email marketing.
Write engaging, SEO-rich content for websites, blogs, and product pages.
Manage product data and content across Shopify, Amazon, and other online retailers using Salsify.
Build and test email and SMS campaigns to boost engagement and conversions.
Analyze web and campaign performance using Google Analytics and recommend improvements.
Collaborate cross-functionally with marketing, product management, and creative teams.
Maintain brand consistency and manage digital asset libraries (photos, videos, creative files).
Assist in event and trade show coordination.

Required Experience

Bachelor’s degree in Marketing, Communications, Advertising, or related field.
1+ year of experience in digital marketing, copywriting, or eCommerce (sporting goods experience a plus).
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience with Shopify, Salsify, Klaviyo, Meta Business Suite, or Google Analytics preferred.
Excellent writing, design, and organizational skills with attention to detail.
Strong problem-solving and collaboration skills.
Passion for the outdoors, sports, or hunting industry is a plus!

Why Escalade?

At Escalade, you’ll join a team of passionate professionals in a culture rooted in innovation, teamwork, and fun. You'll have the opportunity to grow your career while making an impact in the lives of people who love to play.

Apply Today

Ready to make your mark? Apply today and help us shape the future of recreational sports.

Apply now or learn more at Escalade Careers

Digital Marketing Coordinator

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