OUR STORY: Las Rocas (LR) is opening its doors this December 2025, striving to create a place for connection where diverse communities of climbers, creatives, artists, and fitness enthusiasts can find their home. We believe that connection is the key to a flourishing community, and we make every effort to curate connection within our facility.

We live and breathe our CORE VALUES.

BE KIND – Attitude is everything. Respect begets respect.

TRY HARD – Take risks. Fall hard. Get back up. Never stop improving in whatever domain excites you.

HAVE FUN – Be yourself. Las Rocas is your creative playground.

Who We’re Looking For

The Event and Marketing Manager’s primary role is to manage the implementation and execution of the company’s event, local partnership and community strategy. The E&M Manager is the face of our community. They are storytellers, key influencers, and connectors who maintain an active presence at Las Rocas. They are our frontline brand ambassadors, working, living, playing and breathing the LR brand and lifestyle. They are excellent written and verbal communicators, extroverted personalities (able to hold a conversation with anybody), and visionaries who can connect the dots to make collaborations. They are excellent self-managers who can coordinate many moving pieces and start new initiatives. The E&M Manager oversees the diverse portfolio of events at our facility and strategizes to increase first-time visitors and returning members to Las Rocas.

It’s time to get silly with Las Rocas.

You Will

Storytelling: Content Capture + Newsletters
Storytelling: Communicate ongoing, inspiring initiatives, incredible people, and more. Tell a good story on our blog and newsletter written in the editorial LR voice, updating our community on what’s happening and what is coming up at our facility. Coordinate with other LR staff to ensure their upcoming initiatives, workshops, classes and events are included in the newsletter. Always consider required time to market these products and initiatives and submit newsletter content in alignment with project timelines
Coordinate with our social media team to capture content and ensure stories are worked into the newsletter
Product Awareness: Ensure all members, guests and leads are aware of our product offerings and increasing engagement with our products, using strategic tactical plans with a Call to Action
Execute and coordinate local event marketing:
Source and distribute physical collateral; ensure in-facility signage is presented as directed by creative and marketing support teams
Las Rocas will live and die by how activated the space is. Whether it’s a 5-person climbing clinic, a 100-person concert, or a 30-person run club, you will coordinate with local leaders, staff, and gym members to find the right time, space, and administrative support to execute dynamic events that foster education, celebration, and human connection.
Facebook Updates: Ensure Facebook is updated with photos, live video, event and activation info to maintain and build community engagement while increasing brand exposure. Update content to properly promote event including posts, event creation, and proposed ad buys
Internal Storytelling: Keeping our team informed as to what’s coming up, communicating internal changes and initiatives.
* Awareness + Brand Cohesion
Branding: Ensure all marketing and event initiatives at a local level support our Brand Platform and Brand Standards, also adhering to our Event Strategy
Team Culture: Uphold our culture by championing our Brand in the everyday with authenticity and patience.
Events Strategy: Coordinate and lead our local events strategy as per the Marketing and Annual Calendar, inputting design requests to Marketing Support Team
Visuals: Maintain marketing visuals and in-facility marketing collateral. Ensure out of date or old collateral is removed in a timely manner
Press: Coordinate with Support Team, supporting PR, film shoots and other third-party press or film initiatives
Partnerships
Relationships: Research, identify, build and maintain relationships with local talent, partners, vendors, artists, etc.
Street Team Support: Provide required marketing tools, support strategy, and coordinates with General Manager and local team
Maintain Black Book: Contacts of partners, vendors and freelancers with whom we collaborate
Identify Influencers: Develop relationships with local influencers, collaborating with Support Team
You have the capabilities and autonomy for in-kind partner offer/exposure transactions
Events + Outreach
Cohorts: Foster relationships with cohorts and third-party groups
Clubs: Manage the ongoing development, management, and execution of events for Las Rocas Clubs in co-creation with the local team. Las Rocas Clubs are member-created, member-lead, and member-driven interest groups supported by Las Rocas. Identify proactive members with creative ideas and help make their vision into a reality. Examples of Clubs include: Run Club, Skate Club, etc.
Oversee and manage: event revenue and profitability
Private Events + Group Bookings
Increase conversion rate and revenue for private events products
Create annual budget considering historical data and local, facility-specific operational insights and market trends
Co-create with the GM on corporate outreach strategy and Youth Program Manager on birthday parties
Respond to inbound private event requests within 24 business hours
Close private event sales, generate contracts, and communicate event details in a timely manner to facilitate staffing, facility closure notifications, etc.
Coordinate private events execution
Communicate staffing needs to local facility management in a timely manner to ensure proper personnel coverage
Liaise with clients to facilitate catering through preferred vendors, book rooms, select packages, and build out any programming or other event elements including A/V, etc.
Roll-out: Generate, distribute, and communicate event details with the General Manager including pre-event overview, one-pagers, etc.
Lead Generation: Identify leads and close on space rentals and private events
Events Calendar: Create local monthly event calendar based on national and local marketing and event strategy
You Have
2-3 years of proven experience in Events, Partnerships and/or Production
Bachelor’s Degree required
Understanding of basic business practices: Budgets, ROI, Revenue, Tracking + Reporting
Excellent attention to detail
Ability to manage multiple projects in a fast-paced environment
Proven ability to meet, collaborate, and connect with others creatively
Ability to work well independently, take risks, and think big
Experience with Canva and marketing softwares (Mailchimp, Hubspot) a plus
Experience with content production (photo, video, content) a plus
Passionate about the outdoors, lifestyle brands, arts, and music. Climbing experience is a bonus!
A go-getter attitude to pursue leads and close deals.
A commitment to improving Miami and nurturing its future.

ATTITUDE IS EVERYTHING and the Marketing and Event Manager is…

Resourceful
Relentless
Engaging

Disclaimer – This job description should not be construed as an exhaustive list of duties and responsibilities performed by persons assigned to this classification. It is not intended to limit or in any way modify the right of any supervisor or manager to assign, direct and control the work of employees under his/her supervision. All principle duties and responsibilities of this position are essential functions of the position. Job descriptions are reviewed on a regular basis and may be revised at any time. Revisions will be communicated to employees within the classification. This job description does not constitute a contract of employment; therefore, the company may exercise its employment-at-will rights at any time.

Though our Team Members come from a wide range of experiences and are as unique as

our business, we are all united under our ultimate purpose: belonging and inspiration through experiences that engage imagination, passion, and physical potential. We’re excited to have

you join our team of co-creative, hardworking, and driven individuals; welcome to

Las Rocas!

Events and Marketing Manager

Job Type