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Vice President, Brand Marketing

Alternative Asset Management Firm

Responsibilities

Develop and execute the firm’s global brand strategy, including positioning, messaging framework, and narrative architecture.
Maintain and evolve brand guidelines to ensure consistency across all internal and external materials.
Lead concept development and execution of brand campaigns supporting fundraising, new product launches, thought leadership, talent branding, and corporate initiatives.
Partner closely with Investor Relations, Product/Investment teams, Communications/PR, and senior leadership to build differentiated messaging across asset classes and strategies.
Oversee thought leadership and content development (white papers, market insights, thematic storytelling, executive platforms).
Own the firm’s social media and digital presence — develop a platform strategy, build content calendars, manage external agency support, and ensure all channels reflect the firm’s brand voice and compliance requirements.
Manage strategic creative partners, agencies, and production vendors; oversee timelines, budgets, and deliverables.
Implement brand performance measurement: KPIs, reporting dashboards, engagement tracking, and competitive benchmarking.
Identify opportunities to drive brand awareness and elevate firm visibility across institutional investor channels and digital platforms.

Required Qualifications

5–10 years of experience in brand marketing, corporate marketing, or strategic communications.
Experience in financial services, asset management, private markets, or a high-caliber B2B brand/creative agency supporting financial clients.
Proven ability to translate complex investment/financial concepts into clear, compelling messaging.

46853

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Vice President | Brand Marketing

Job Type